• To understand the range of strategic options open to companies competing internationally
• To enhance the students understanding of International Marketing Environment
• To make Strategic and Operational Marketing decisions in the context of different, complex International marketing environments
International Marketing: An Introduction
Concept of International Marketing, International Marketing vs. Domestic Marketing, International Marketing Strategies.
Market Entry Strategies
International Marketing, Research and Opportunity Analysis, Market Selection Process, Market Entry, Modes.
International Marketing –Mix Decisions-I
International Product Management, Product Policy, Product Life Cycle, International Pricing objectives.
International Marketing –Mix Decisions-II
Management of International Distribution and Logistics, International Marketing Communication Strategy
International Marketing Planning and Documentation
International Marketing Risks, International Marketing Planning and Control, Future of International Marketing.
• Justin Paul and Ramneek Kapoor, International Marketing-Text and Cases, Tata McGraw Hill, 2008.
• Francis Cherunialm, International marketing, Himalaya Publishing House, 2017.
• Rakesh Mohan Joshi: International Marketing, Oxford University Press; 2014
Links:
[1] https://www.management.iisuniv.ac.in/courses/subjects/international-marketing-management
[2] https://www.management.iisuniv.ac.in/academic-year/2018-2019