Paper has been designed such that it acquaints the students with the activities which contribute to the sale of products to the consumers for their end use.
Introduction, evolution, factors affecting the merchandising functions
The merchandiser: role and responsibilities, merchandising philosophy
Concept, implications, process, tools used for merchandise planning, devising merchandise plans
Merchandise sourcing, methods of procuring merchandise, the concept of private label, category management, types of vendors, types of merchandise
Gathering information, selecting and interacting merchandise plan. Inventory valuation: the cost and retail methods, ABC Analysis, sell through analysis, multiple attribute methods. The concept of Gross Margin Return on Investment (GMROI)
methods of display, merchandising softwares, retail store design- exterior, interior, types of layout.
• Gibson G. Vedmani, Retail Management, Jaico Publishing House
• Barry Berman, Joel R. Evans, Retail Management, Pearson Education
• Chetan Bajaj, Rajnish Tuli, Nidhi V. Srivatava, Retail Management, Oxford University Press
• Swapna Pradhan, Retail Management, Tata McGraw Hill
Links:
[1] https://www.management.iisuniv.ac.in/courses/subjects/merchandise-management-1
[2] https://www.management.iisuniv.ac.in/academic-year/2016-2017