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Mall Management [1]

Paper Code: 
MRM 324
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Paper has been designed such that it acquaints the students with the understanding of concept of malls, maintenance and management concepts.

12.00
Unit I: 
Introduction

Concept of shopping mall, Growth of malls in India

12.00
Unit II: 
Mall positioning

Mall positioning strategies, strategic planning for malls

12.00
Unit III: 
Aspects in Mall Management

Malls’s establishment, recovery management, aspects in finance, human resource, security and accounting, legal impliances and issues, measuring mall performance

12.00
Unit IV: 
Mall Operations

Store allocation, leasing negotiations, maintenance and repairs, security and safety procedures and regulations, operational activites, footfall measurement, common area management

12.00
Unit V: 
Tenant Management

Selection of anchor tenant, tenant mix, types of retail formats- multiplexes, foodcourts, branded stores, specialty stores, hypermarkets, supermarkets, mall resource allocation

Essential Readings: 

• Singh, Srinivasan, Mall management: Operating in Indian retail space, McGraw Hill
• Abhijit Das, Mall Management, Taxman Allied Services

Academic Year: 
2017-2018 [2]

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Source URL: https://www.management.iisuniv.ac.in/courses/subjects/mall-management-2

Links:
[1] https://www.management.iisuniv.ac.in/courses/subjects/mall-management-2
[2] https://www.management.iisuniv.ac.in/academic-year/2017-2018