Paper has been designed such that it acquaints the students with the various stages that a consumer goes through before purchasing any product or service.
Conceptual Framework, Significance, Evolution of consumer behavior, concept of consumer research, qualitative and quantitative research, steps in consumer research process
consumer decision making process, types of consumer buying behavior, environmental influences on consumer behavior- cultural influences- social class, reference groups and family influences- opinion leadership and personal influences, diffusion of innovations, adoption process
consumer perception, learning, attitudes, motivation and personality, psychographics, values and lifestyles
Nicosia, Howard and Sheth, Engel-Blackwell-Miniard
Profile of Indian consumer, influence of situational variables on shopping behavior, consumer image of a retail store
• Schiffman and Kanuck, Consumer Behaviour, PHI
• Loudon and Della Bitta, Consumer Behavior: Concepts and Applications, Tata Mc Graw Hill
• Suja R. Nair- Consumer Behaviour in Indian Perspective, Himalaya Publishing House
• Chunawalla, S.A. Commentary on Consumer Behaviour, Himalaya Publishing House
Links:
[1] https://www.management.iisuniv.ac.in/courses/subjects/consumer-behaviour-3
[2] https://www.management.iisuniv.ac.in/academic-year/2016-2017