Basis of Retail Merchandising: Introduction, Evolution, Factors affecting the merchandising functions.
The Merchandiser : Role and Responsibilities, Merchandising Philosophy
The Process of Merchandise Planning: The concepts of Merchandising planning, The implications of planning, the process of Merchandising planning, tools used for merchandising planning ,devising merchandise plans
The Methods of Merchandise Procurement: Merchandise sourcing, methods of procuring merchandise ,the concepts of private label ,category management, types of vendors, types of merchandise
Implementing Merchandise Plans & Evaluating Merchandise Performance: Gathering information, Selecting and interacting merchandising plan
Inventory valuation: The cost and retail methods, ABC Analysis, Sell through analysis, multiple attitude methods. The concept of Gross Margin Return On Investment (GMROI)
Visual Merchandising & Retail Store Design: Methods of display, Merchandising software ,Retail store Design- Exterior- Interior
Types of Layout
1. Swapna Pradhan, Retail Management, McGraw Hill
2. Berman and Evans, Retail Management – A strategic approach, Macmillan Publishing Co.
3. Levy and Weitz , Retail Management, Tata McGraw Hill
4. Bajaj Chetan, Tuli Rajnish Srivastava ,Retail Management ,Oxford Univ. Press
Links:
[1] https://www.management.iisuniv.ac.in/courses/subjects/store-operations-and-merchandising-management
[2] https://www.management.iisuniv.ac.in/academic-year/2018-2019