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Event Management: A General Perspective [1]

Paper Code: 
ETM 131
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
18.00
Unit I: 
An Overview of the Events field

• Introduction to event
• Event Management
• Types of Events
• Event management process
• Parties or professionals to event management
• Event management as a Career

18.00
Unit II: 
Team Building and Team Spirit

• Definition – Team
• Benefits and drawbacks of working in a team
• Types of teams
• Event team management
• Team Spirit
• The Basics of team functioning- team building exercise

18.00
Unit III: 
Conceptualising the Event

• Introduction
• Stakeholders in event
• The host organization and the host community
• Sponsors and media
• Co-workers , participants and spectators
• Sourcing events- Bidding, Franchising, Developing and creating new events

18.00
Unit IV: 
Staging Events

• Introduction- The Stage
• Themes and design
• Programming
• Choice of venue
• Audience and guests
• Logistic
• Power, lights, sound, audio visual
• Props and decoration
• Catering
• Performers and hospitality

18.00
Unit V: 
Special event risk management and Time management in event
Essential Readings: 

1. Glenn Bowdin, Johnny Allen, William O’Toole, Rob Harris, Ian McDonnell- Event Management.
2. Dr. Bhiwandiwalla: Research Module on Event management, National Institute of Event Management
3. Kalai Selvan N: Event Management and Marketing, ICFAI.

References: 

1. Barry Avrich : Event and Entertainment Marketing: A Must Guide for Corporate Event Sponsors and Entertainment Entrepreneurs, Probus Professional Publication.
2. Koontz and Wechrich H, Essentials of Management, Tata McGraw-Hill, New Delhi.
3. Stoner, Freeman, and Gilbert, Management, Prentice Hall of India, New Delhi.
4. Tanaz Barur: Successful Event Management, Rupa & Co.
5. Anton Shone, Bryn Parry: Successful Event Management: A Practical Handbook, International Thomson Business Press.

Academic Year: 
2018-2019 [2]

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[1] https://www.management.iisuniv.ac.in/courses/subjects/event-management-general-perspective-3
[2] https://www.management.iisuniv.ac.in/academic-year/2018-2019