Identify 7 Ps of any service organization and make a PPT for the same
Make a chart on BCG Matrix on any company of your choice
Choose any sector of your choice and identify Leaders, Challengers, Followers and Nichers for the same and submit a file.
Case study on Green Marketing/ Social Marketing/ Ethical Issues in Marketing
Create a list of 5 digital marketing companies in India. Study their operations and identify the most common digital marketing practices being used by them and show them through Charts.
1. Philip Kotler, Kevin Keller, Abraham Koshy, MithileshwarJha : Marketing Management (Twelfth Edition), A South Asian Perspective; Pearson Education
2. RajanSaxena, Marketing Management, Fourth Edition, Tata McGraw Hill
3. Govindarajan, Marketing Management: Concepts, Cases, Challenges and Trends, 2nd edition, PHI Learning Private Ltd.
4. John Mullins, Orville C. Walker, Harper W. Boyd, Marketing Management-A Strategic Decision-Making Approach, Tata McGraw Hill
5. Chandra Bose, Modern Marketing: Principles and Practice, PHI Learning Private Ltd.,
6. Dave Chaffey,Fiona Ellis-Chadwick,Digital Marketing: Strategy, Implementation and Practice, 5/E, Pearson
7. Bateson, Hoffmam, Services Marketing, Cengage Learning
8. Ahuja Vandana, Digital Marketing, Oxford Higher Education
Links:
[1] https://www.management.iisuniv.ac.in/courses/subjects/marketing-management-practical-1
[2] https://www.management.iisuniv.ac.in/academic-year/2017-2018