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Principles of Marketing Practical [1]

Paper Code: 
CBBA 304
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
6.00

Prepare a PPT on 4Ps of Marketing mix of any company of your choice

6.00

Analyze the Indian Marketing Environment and submit a file for the same

6.00

Case Study on any one Popular/ Luxury Brand

6.00

Prepare a Chart on PLC representing 5 examples of products in each stage.

6.00

Evolve a market driven distribution system for any product for the Indian market.

Essential Readings: 

1. Kotler, P. & Keller, K. L.: Marketing Management, Pearson.
2. Kotler, P., Armstrong, G., Agnihotri, P. Y., &Ul Haq, E.: Principles of Marketing: A South Asian Perspective, Pearson.
3. Ramaswamy, V.S. &Namakumari, S.: Marketing Management: Global Perspective-Indian Context, Macmillan Publishers India Limited.

References: 

1. Zikmund, W.G. & D’ Amico, M.: Marketing, Ohio: South-Western College Publishing
2. Saxena Rajan, Marketing Management, McGraw Hill Education

Academic Year: 
2019-2020 [2]

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[1] https://www.management.iisuniv.ac.in/courses/subjects/principles-marketing-practical-0
[2] https://www.management.iisuniv.ac.in/academic-year/2019-2020