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Retail Merchandising Management [1]

Paper Code: 
RTM 331
18.00
Unit I: 

Basis of Retail Merchandising :

  • Introduction, Evolution, Factors affecting the merchandising functions.
  • The Merchandiser : Role and Responsibilities
  • The Buyer: Role and Responsibilities
     
18.00
Unit II: 

The Process of Merchandise Planning:  

  • The concepts of Merchandising planning
  • The implications of planning
  • The process of Merchandising planning
  • Tools used for merchandising planning
18.00
Unit III: 

The methods of Merchandise Procurement:  

  • Merchandise sourcing
  • Methods of procuring merchandise
  • The concepts of private label
  • Category management
  • Types of vendors, types of merchandise
     
18.00
Unit IV: 

Devising and Implementing Merchandise Plans & Evaluating Merchandise Performance:

  • Devising Merchandise Plans
  • Gathering information
  • Selecting and interacting merchandising plan.
  • Inventory Management
  • ABC Analysis, Sell through analysis, multiple attitude methods.
     
18.00
Unit V: 

Visual Merchandising & Retail Store Design:

  • Methods of display
  • Retail store Design- Exterior- Interior
  • Types of Layout- Grid Layout, Racetrack Layout, Freeform Layout
     
References: 
  • Swapna Pradhan, Retail Management McGraw Hill
  • Berman and Evans, Retail Management – A strategic approach, MacMillan Publishing Co.
  • Levy and Weitz , Retail Management Tata McGraw Hill
  • Bajaj Chetan, Tuli Rajnish Srivastava Nidhi
  • Retail Management Oxford Univ. Press
     
Academic Year: 
2018-2019 [2]

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Links:
[1] https://www.management.iisuniv.ac.in/courses/subjects/retail-merchandising-management
[2] https://www.management.iisuniv.ac.in/academic-year/2018-2019