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Business Environment [1]

Paper Code: 
MBA-125
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

The objective of the course is to develop an understanding of the methods for analyzing Business Environment and implications of changes in micro and macro environment for businesses.

7.00
Unit I: 
Nature of the Environment of Business

Business Environment- Concept, Nature and Significance, Micro and Macro Environment, Porter’s Five Forces Model of Competition, Environmental Scanning and its process.

8.00
Unit II: 
Non-Economic Environment of Business

Social and Cultural Forces affecting Business, CSR & Business Ethics, Role of the Political and Legal Forces in the Operation of Business, Concept and Significance of Technological Environment

9.00
Unit III: 
Economic Policies, Government and Business

Economic Structure- types, advantages and disadvantages, A brief overview of the Monetary &  Fiscal Policies, Disinvestment policy of the country- recent developments and issues, Regulation for Foreign Collaboration

7.00
Unit IV: 
Natural Environment and Value of Life

Environmental Regulation for Pollution Control, Brief study on the concept of Carbon Credits

9.00
Unit V: 
Recent Development in Business Environment of India

Consumerism & Consumer Protection Act, Concept of Public Private Participation and its implications, Government Policy regarding Micro, Small and Medium Enterprises

Essential Readings: 
  • Shaikh Saleem, Business Environment, Pearson Education, Second edition.
  • Steiner and Steiner, Business Government and Society, Western Publishing, Thirteenth Edition.
  • Francis Cherunillam, Business Environment-Text and Cases, Himalaya Publishing House, Eighteenth edition
  • V. Neelamegam, Business Environment, Vrinda Publications, second edition
  • K. Chidambaram and V. Alagappan, Business Environment, Vikas Publication
References: 
  • Vivek Mittal, Business Environment, Excel Books, Second edition.
  • Justin Paul, Business Environment, Tata McGraw Hill Publishing Co. Ltd., Second edition.
Academic Year: 
2018-2019 [2]

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Links:
[1] https://www.management.iisuniv.ac.in/courses/subjects/business-environment-1
[2] https://www.management.iisuniv.ac.in/academic-year/2018-2019