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Global Marketing Practical [1]

Paper Code: 
DBBA 502C
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
6.00

Take five companies and present its journey through phases of international marketing (No Direct Foreign Market, Infrequent Foreign Market, Regular Foreign Market, International Marketing, Global Marketing) involvement through PPT.

6.00

Case Study related to
• Global Marketing and Cultural forces OR
• Marketing Research

6.00

Prepare a chart by taking examples from a company for each of the following IPLC stage:
• Local Innovation
• Overseas Innovation
• Maturity
• Worldwide Imitation
• Reversal

6.00

Choose a company and place its products/brands on the pricing strategies matrix

6.00

Carry out a cross country comparison of an Indian firm in 4-5 international markets. Compare it with the promotion used at domestic level and find out the differences and reasons behind that. Prepare a presentation for the same.

Academic Year: 
2018-2019 [2]

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Source URL: https://www.management.iisuniv.ac.in/courses/subjects/global-marketing-practical

Links:
[1] https://www.management.iisuniv.ac.in/courses/subjects/global-marketing-practical
[2] https://www.management.iisuniv.ac.in/academic-year/2018-2019