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Advanced Retail Management [1]

Paper Code: 
RTM 231
18.00
Unit I: 

Retail Franchising – Concept, Evolution of Franchising, Types of Franchising, Advantages and Disadvantages of Franchising, Franchising in India.

18.00
Unit II: 

Relationship marketing: Introduction, Evolution of Relationship marketing, Relationship marketing strategies. 

18.00
Unit III: 

Relationship Marketing in organized V/s Unorganised retail sector :

Retail marketing efforts and strategies, customer service in retailing, Customer Service – Managing gaps between Expectation and Performance, Loyalty Programmes.

18.00
Unit IV: 

Retail Management Information System:  Importance of IT in Retail, Application of Technology, E-Commerce or E-tailing

Supply Chain and Retail Logistics:  Management- Concept, Need, Evolution of supply chain Management, Issues involved in developing supply chain framework, Types of Retail Logistics.

18.00
Unit V: 

Human Resource Management in Retail: Recruitment, Selection, Training and Motivation.

References: 
  1. Gibson G. Vedmani: Retail Management – Functional principles & Practices; Jaico publishing house.
  2. Chetan Bajaj, Rajnish Tuli, Nidhi V. Srivastava; Retail Management, Oxford university press.
  3.  Swapna Pradhan : Retail Management, Tata McGraw Hill
  4.  Barry Berman, Joel R Evans: Retail Management – A strategic approach; Pearson Education.
     
Academic Year: 
2018-2019 [2]

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Links:
[1] https://www.management.iisuniv.ac.in/courses/subjects/advanced-retail-management
[2] https://www.management.iisuniv.ac.in/academic-year/2018-2019