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Marketing Management Practical [1]

Paper Code: 
GBBA 402B
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

  • Enable students to use their creativity and analytical skills in designing the marketing strategies.
  • Organizing interactive session for students through individual presentations and group discussions.

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

GBBA 402B

Marketing Management Practical

CO 211: Evaluating the project tasks in terms of content, chart presentation and description also assessing the tasks through file preparations, quizzes, and Group projects.

CO 212: Organizing brain storming sessions with peer group on existing issues through individual presentations and group discussions.

CO 213: Organizing dialogue session with peer group on common theme and write reflective notes on it.

CO 214: Discussing case study for better understanding and comprehension on the subject.

CO 215: Developing skills for competitive marketing environment.

Approach in teaching:

Interactive Hours, Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students:

Self learning assignments, Effective questions, Seminar presentation, Group tasks

 

Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects

 

6.00

Identify 7 Ps of any service organization and make a PPT for the same

6.00

Identify 7 Ps of any service organization and make a PPT for the same
Make a chart on BCG Matrix on any company of your choice

6.00

Choose any sector of your choice and identify Leaders, Challengers, Followers and Nichers for the same and submit a file.

6.00

Case study on Green Marketing/ Social Marketing/ Ethical Issues in Marketing

6.00

Identify one company and make a ppt on its digital and social media marketing campaign

Essential Readings: 
  • Philip Kotler, Kevin Keller, Abraham Koshy, Mithileshwar Jha: Marketing Management, A South Asian Perspective; Pearson Education
  • Rajan Saxena, Marketing Management, Fourth Edition, Tata McGraw Hill
  • Dave Chaffey,Fiona Ellis-Chadwick,Digital Marketing: Strategy, Implementation and Practice, Pearson
  • Bateson, Hoffmam, Services Marketing, Cengage Learning 
  • Ahuja Vandana, Digital Marketing, Oxford Higher Education

 

References: 

Suggested Readings:

  • Govindarajan, Marketing Management: Concepts, Cases, Challenges and Trends, PHI Learning Private Ltd.
  • John Mullins, Orville C. Walker, Harper W. Boyd, Marketing Management-A Strategic Decision-Making Approach, Tata McGraw Hill
  • Chandra Bose, Modern Marketing: Principles and Practice, PHI Learning Private Ltd.

E- Resources:

 

Journals:

 

Academic Year: 
2023-2024 [5]

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Source URL: https://www.management.iisuniv.ac.in/courses/subjects/marketing-management-practical-5

Links:
[1] https://www.management.iisuniv.ac.in/courses/subjects/marketing-management-practical-5
[2] mailto:iisu@yopmail.com
[3] https://www.slideshare.net/versatileBschool/marketing-management-45052508
[4] https://journals.sagepub.com/
[5] https://www.management.iisuniv.ac.in/academic-year/2023-2024