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Fundamentals of Business Environment [1]

Paper Code: 
GBBA 301A
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  • Understanding the nature and scope of business.
  • Learn the factors that constitute the total business environment.

Course Outcomes (COs):

 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

GBBA 301A

Fundamentals of Business Environment

CO 134: Students will be able to understand the constituents of Environment and their impact on business.

CO 135: Students will be able to apply various aspects of Socio cultural environment on business.

CO 136: Students will be able to integrate the various concepts of the economy particularly the developing country like India.

CO 137: Students will be able to analyze the political and legal implications on the business environment.

CO 138: The course would enable students to remember various components of Indian Financial system and investment opportunities.

CO 139: Students will demonstrate sensitivity towards environmental issues and have ability to address them in the course of business.

Approach in teaching:

Interactive Hours, Group discussions, problem solving sessions.

 

Learning activities for the students:

Self learning assignments, Effective questions, Chart preparation.

Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 
Business Environment; Environment Scanning

Business Environment: Concept, Nature and Significance, Environment Scanning: Meaning, Nature and scope, Difference between Internal and External Environment, Steps in business environmental analysis

12.00
Unit II: 
Socio-Cultural Environment

Components of Culture- Language, Religion, Values, Attitude, Customs, Education, Family, Material Culture, Aesthetics. Hofstede’s four dimensions

12.00
Unit III: 
Economic Environment; Economic System; Economic Policies in India

Economic Environment: Bases of Economy, Economic System: Capitalist ,Socialist and Mixed Economy , Economic Policies in India- Monetary Policy and Fiscal Policy

12.00
Unit IV: 
Political Environment; Legal Environment

Political Environment: Concept, Types of Political Systems, Influence of Political Environment on business

Legal Environment: Acts influencing the legal environment of business , Intellectual Property Rights

12.00
Unit V: 
Financial Environment

Concept, An overview of the Financial System, Components of Financial System, Financial Institutions in India, Types of Foreign Investment: Foreign Direct Investment and Foreign Portfolio Investment

Essential Readings: 
  • Aswathappa, K., “Essentials of Business Environment”, Himalaya Publishing House, New Delhi
  •  Bedi, Suresh, “Business Environment”, Excel Book, New Delhi
  •  Cherunilam, Francis, “Business Environment- Text & Cases”, Himalaya Publishing House, New Delhi.
  •  Paul, Justin, Business Environment Text and Cases, Tata McGraw Hill, New Delhi

 

References: 

Suggested Readings:

 

·         Mishra S K & Puri V K.,   Economic Environment of Business, Himalaya  Publishing House, New Delhi.

  • Dutt, Ruddra and Sundaram, K.P.M., “Indian Economy”, S. Chand & Co. Ltd., New Delhi.

 

E-Resources:

·         https://accountlearning.com/business-environment-analysis-objectives-process/ [2]

·         Understanding How Culture Impacts Local Business Practices (saylordotorg.github.io) [3]

·         The Business Environment of India: A New Mandate for Reform | Stanford Graduate School of Business [4]

·         https://www.expresslibrary.mheducation.com/bookshelf [5]

 

Journals:

·         http:// sagepub.com

·         Business Strategy and the Environment - Wiley Online Library [6]

Journals & Articles - Business & The Environment - Yale University Library Research Guides at Yale University [7]

Academic Year: 
2023-2024 [8]

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Source URL: https://www.management.iisuniv.ac.in/courses/subjects/fundamentals-business-environment-6

Links:
[1] https://www.management.iisuniv.ac.in/courses/subjects/fundamentals-business-environment-6
[2] https://accountlearning.com/business-environment-analysis-objectives-process/
[3] https://saylordotorg.github.io/text_international-business/s07-03-understanding-how-culture-impa.html
[4] https://www.gsb.stanford.edu/faculty-research/case-studies/business-environment-india-new-mandate-reform
[5] https://www.expresslibrary.mheducation.com/bookshelf
[6] https://onlinelibrary.wiley.com/journal/10990836
[7] https://guides.library.yale.edu/c.php?g=296019&p=1973396
[8] https://www.management.iisuniv.ac.in/academic-year/2023-2024