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Principles of Marketing Practical [1]

Paper Code: 
CBBA 304
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  • Organizing dialogue session with peer group on marketing themes.

 

 

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

CBBA 304

Principles of Marketing Practical

 

CO 118: Evaluating the project tasks in terms of content, chart presentation and description also assessing the tasks through file preparations, quizzes, and group projects.

CO 119: Organizing brain storming sessions with peer group on existing issues through individual presentations and group discussions

CO 120: Organizing dialogue session with peer group on common theme and write reflective notes on it.

CO 121: Discussing case study for better understanding and comprehension on the subject.

CO 122: Developing skills for competitive marketing environment

Approach in teaching:

Interactive Hours, Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students:

Self learning assignments, Effective questions, Seminar presentation, Group tasks

Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects

 

6.00

Prepare a PPT on 4Ps of Marketing mix of any company of your choice

6.00

Analyze the Indian Marketing Environment and submit a file for the same

6.00

Case Study on any one Popular/ Luxury Brand

6.00

Prepare a Chart on PLC representing 5 examples of products in each stage

Evolve a market driven distribution system for any product for the Indian market.

Essential Readings: 
  • Philip Kotler, Kevin Keller, Abraham Koshy, Mithileshwar Jha, Marketing Management, A South Asian Perspective, Pearson Education
  • Rajan Saxena, Marketing Management, Tata McGraw Hill
  • Dave Chaffey, Fiona Ellis, Chadwick, Digital Marketing: Strategy, Implementation and Practice, Pearson
  • Bateson, Hoffmam, Services Marketing, Cengage Learning
  • Ahuja Vandana, Digital Marketing, Oxford Higher Education

 

References: 

Suggested Readings:

  • Govindarajan, Marketing Management: Concepts, Cases, Challenges and Trends, PHI Learning Private Ltd.
  • John Mullins, Orville C. Walker, Harper W. Boyd, Marketing Management-A Strategic Decision-Making Approach, Tata McGraw Hill
  • Chandra Bose, Modern Marketing: Principles and Practice, PHI Learning Private Ltd.

E- Resources:

 

Journals:

 

Academic Year: 
2023-2024 [5]

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Source URL: https://www.management.iisuniv.ac.in/courses/subjects/principles-marketing-practical-6

Links:
[1] https://www.management.iisuniv.ac.in/courses/subjects/principles-marketing-practical-6
[2] mailto:iisu@yopmail.com
[3] https://www.slideshare.net/versatileBschool/marketing-management-45052508
[4] https://journals.sagepub.com/
[5] https://www.management.iisuniv.ac.in/academic-year/2023-2024