Published on Management Studies(A) (https://www.management.iisuniv.ac.in)

Home > Innovation & Entrepreneurship

Innovation & Entrepreneurship [1]

Paper Code: 
MFM 321
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (Cos):

Course Outcome

Learning and teaching strategies

Assessment Strategies

 
 

At the end of this course, a student should be able to:

 

CO 108 Analyze the concept and functions of   Entrepreneurship and Entrepreneur.

CO 109 Analyze and evaluate the various aspects and concepts of innovation and creativity.

CO 110 Analyze and evaluate the feasibility of a business plan and learn securing and managing financial resources in organizations.

CO 111 Distinguish and analyze various mechanisms to build a successful business plan.

CO 112 Analyze and evaluate the framework of various types of Product protection.

CO 113 Examine and identify the relevance of Government of India Schemes for Innovation and Entrepreneurship.

Approach in teaching:

Interactive lectures and Discussion and Power point presentation

Learning activities for the students:

Self learning assignments, effective                            discussion, simulation and presentation

CA test, Semester end examination,

Presentation, Quiz, and Interaction

 

 

 

12.00
Unit I: 
Unit-1

Entrepreneurship: Definition, features, concepts, nature, functions and significance.

Entrepreneur: Concept, characteristics, types, functions, role and significance, specific traits of Entrepreneur, Entrepreneur vs. Manager.

 

12.00
Unit II: 
Unit-II

Innovation:

Definition, Principles of Innovation, classification, Product, Process, Organizational and Marketing innovation and their role in business development, Sources of innovation (push, pull, analogies), Innovation Process: Idea Generation, Advocacy & Screening, Experimentation, Commercialisation, Diffusion & Implementation.

Creativity:

Definition, Barriers to creativity, Creative process, Techniques for improving creative process.

12.00
Unit III: 
Unit-III

Feasibility Analysis: Concept, Industry & Market Feasibility Analysis, Product or Service Feasibility Analysis, Financial Feasibility Analysis, Entrepreneur Feasibility Analysis, Elements of Developing and testing the business model.

Sources of finance:

Institutional finance to entrepreneurs.

12.00
Unit IV: 
Unit-IV

Building a Business Plan:

Definition of Business Plan, Benefits of creating a Business Plan, Elements of Business Plan, Building a Business Plan, The Pitch: Making the Business Plan Presentation.

12.00
Unit V: 
Unit-V

Product Protection: Patents, Trademarks and Copyrights:

Intellectual Property rights, Patents, Types of patents, The patent process, Trademarks, Copyrights.

Government of India Schemes for Innovation and Entrepreneurship:

Startup India, Make in India, AIM, STEP, Jan Dhan- Aadhaar- Mobile (JAM), Digital India, BIRAC, DST, TREAD, National Skill Development Mission.

*Case studies related to entire topics are to be taught.

 

Essential Readings: 
  • Zimmerer W. Thomas, Scarborough M. Norman, Essentials of Entrepreneurship and small business management, PHI learning private limited, New Delhi, 2011.
  • S.S. Khanka, Entrepreneurship Development, S. Chand Publications, New Delhi.
  • Vasant Desai, Fundamentals of Entrepreneurship and Small Business Management, Himalaya Publications

 

References: 

Suggested Readings:

  • Holt D.H. Entrepreneurship new venture creation.
  • E. Gordon & K. Natarajan, Entrepreneurship Development, Himalaya Publications.

E Resources:

Journals:

 

Academic Year: 
2022-2023 [5]

Follow Management Studies(A) on:

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India Phone:- +91-141-2400160-61, 2397906-07, Fax: 2395494, 2781158

Source URL: https://www.management.iisuniv.ac.in/courses/subjects/innovation-entrepreneurship

Links:
[1] https://www.management.iisuniv.ac.in/courses/subjects/innovation-entrepreneurship
[2] http://dspace.vnbrims.org:13000/xmlui/bitstream/handle/123456789/4729/Innovation%20and%20Entreprenurship.pdf?sequence=1
[3] https://www.just.edu.jo/~mqais/HSS119/Ch.01.pdf
[4] https://journals.sagepub.com/home/joe
[5] https://www.management.iisuniv.ac.in/academic-year/2022-2023