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Business Policy and Strategy Practical [1]

Paper Code: 
CBBA 602
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  • Assessing the tasks through file preparations, quizzes, and group projects.

 

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

CBBA 602

Business Policies & Strategy practical

CO 337: Evaluating the project tasks in terms of content, creativity, and designing.

CO 338: Assessing the tasks through file preparations, quizzes, and group projects.

CO 339: Organizing dialogue session with peer group on common themes through individual presentations and group discussions.

CO 340: Discussing case study for better understanding and comprehension on the subject.

CO 341: Developing skills for competitive marketing environment.

 

Approach in teaching:

Interactive Hours, Discussion, Tutorials, Reading assignments, Demonstration

Learning activities for the students:

Self learning assignments,

Effective questions, Seminar

presentation, Group tasks

Class test, Semester end

examinations, Quiz,

Assignments, Presentation,

Individual and group projects

 

6.00
Unit I: 
Exercises

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

6.00
Unit II: 
Exercises

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

6.00
Unit III: 
Exercises

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

6.00
Unit IV: 
Exercises

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

6.00
Unit V: 
Exercises

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

Essential Readings: 

• J.A. Pearce & R.B. Robinson : Strategic Management formulation implementation and control, TMH
• Arthur A. Thompson Jr. & A.J Strickland III : Crafting and executing strategy, TMH
• Gerry Johnson &Kevan Scholes, Exploring corporate strategies, PHI

References: 

Suggested Readings:
• UpendraKachru: Strategic Management, Excel books
• Arthur A. Thompson Jr. and A.J. Strickland: Strategic Management –Concepts and Cases, McGraw-Hill Companies
• Lawrence R. Jauch& William F. Glueck: Business Policy and Strategic Management (Mcgraw Hill Series in Management)

E- Resources:
• https://www.expresslibrary.mheducation.com/bookshelf [2]
• https://www.slideshare.net/apverma01/strategic-management-9257478 [3]

Journals:
• Journal of Strategic Human Resource Management, http:// sagepub.com
• Journal of Operations and Strategic Planning, http:// sagepub.com

Academic Year: 
2022-2023 [4]

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Source URL: https://www.management.iisuniv.ac.in/courses/subjects/business-policy-and-strategy-practical-4

Links:
[1] https://www.management.iisuniv.ac.in/courses/subjects/business-policy-and-strategy-practical-4
[2] https://www.expresslibrary.mheducation.com/bookshelf
[3] https://www.slideshare.net/apverma01/strategic-management-9257478
[4] https://www.management.iisuniv.ac.in/academic-year/2022-2023