Course Outcomes
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Course Outcomes |
Learning and teaching strategies |
Assessment Strategies |
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On completion of this course, the students will be able to; CO 13.Distinguish between the various types of research and research design. CO 14.Formulate the steps of a research process and apply them to conduct a research study. CO 15.Design a questionnaire and use it for data collection CO 16.Develop a hypothesis and test it. CO 17.Analyze the collected data using various descriptive and statistical tools and techniques. CO 18.Construct a research report. |
Approach in teaching: Interactive Lectures, Group Discussion, Tutorials, Case Study
Learning activities for the students: Self-learning assignments, presentations |
Class test, Semester end examinations, Quiz, Assignments, Presentation |
Research: Definition, characteristics, Approaches-Deduction, Induction, Types of Research, Research Process.
Research Design: Meaning, Features of a good research design. Types of Research Design-Exploratory, Descriptive and Experimental studies
Measurement Scales-Types of scales- Nominal, Ordinal, Interval and Ratio scales, Scaling Techniques: Comparative and Non-comparative scaling
Data Collection: Primary and Secondary Data-Methods of collecting data
Questionnaire Design-Objectives, hierarchy of Questions, Process, Lay out, Pilot testing
Sampling Design-Meaning of sample and population, Sampling techniques, sample size calculation
Preliminary data analysis- Descriptive statistics- Measures of central tendency (Mean, Mode, Median), Measures of Dispersion (Variance, Standard Deviation, Range) [Applied Knowledge only)
Hypothesis testing- process, student’s T test, Z test, Chi Square test
Correlation and Regression- Meaning, difference, Assumptions of regression, Regression equation- interpretation and its application
Analysis of Variance (ANOVA)- One-way and two-way classification.
Report Writing: Importance, Process, qualities of a Research report, Report layout
· H K Dangi, Shruti Dewen, Business Research Methods, Cengage Learning
Naresh Malhotra, Marketing Research, Pearson Education
· Naval Bajpai, Marketing Research: An Indian Perspective, Pearson
· William G Zikmund, Business Research Methods, Cengage learning
· Cooper & Schindler, Marketing Research, Tata McGraw Hill.
· G C Beri, Marketing Research, Tata McGraw Hill.
· C.R.Kothari, Research Methodology, New Age Publication.
· Levin & Rubin, Statistics for Management, Pearson.
· Anderson, Statistics for Business and Economics, Sweeney and Williams
· Sancheti & Kapoor, Statistics: Theory, Methods and Application, Sultan Chand & Sons
E-resources:
· Marketing Research, Bajpai, Elibrary.in.pearson.com
· Research Methods for Business Students, 5e Saunders, Elibrary.in.pearson.com
· Research Methodology, 1e Chandra, Elibrary.in.pearson.com
· Marketing Research, 7/e (Revised) Malhotra, Elibrary.in.pearson.com
Journals:
· International Journal of Financial Management
· Journal of Strategic Human Resource Management
· South Asian Journal of Human Resources Management
· Vikalpa
· Asian Journal of Management Cases
· Metamorphosis A Journal of Management Research
Business Perspectives and Research
Links:
[1] https://www.management.iisuniv.ac.in/courses/subjects/research-management-14
[2] https://www.management.iisuniv.ac.in/academic-year/2022-2023