Entrepreneurship: Definition, features, concepts, nature, functions and significance.
Entrepreneur: Concept, characteristics, types, functions, role and significance, specific traits of Entrepreneur, Entrepreneur vs. Manager.
Innovation:
Definition, Principles of Innovation, classification, Product, Process, Organizational and Marketing innovation and their role in business development, Sources of innovation (push, pull, analogies), Innovation Process: Idea Generation, Advocacy & Screening, Experimentation, Commercialisation, Diffusion & Implementation.
Creativity:
Definition, Barriers to creativity, Creative process, Techniques for improving creative process.
Feasibility Analysis: Concept, Industry & Market Feasibility Analysis, Product or Service Feasibility Analysis, Financial Feasibility Analysis, Entrepreneur Feasibility Analysis, Elements of Developing and testing the business model.
Sources of finance:
Institutional finance to entrepreneurs.
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Building a Business Plan: Definition of Business Plan, Benefits of creating a Business Plan, Elements of Business Plan, Building a Business Plan, The Pitch: Making the Business Plan Presentation. |
Product Protection: Patents, Trademarks and Copyrights:
Intellectual Property rights, Patents, Types of patents, The patent process, Trademarks, Copyrights.
Government of India Schemes for Innovation and Entrepreneurship:
Startup India, Make in India, AIM, STEP, Jan Dhan- Aadhaar- Mobile (JAM), Digital India, BIRAC, DST, TREAD, National Skill Development Mission
Essential Readings:
Links:
[1] https://www.management.iisuniv.ac.in/courses/subjects/innovation-and-entrepreneurship-2
[2] https://www.management.iisuniv.ac.in/academic-year/2022-2023