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Business Research [1]

Paper Code: 
CDMK 601
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
12.00
Unit I: 
Nature & Scope of Business Research

Definition and concept of research, Objectives of research, Importance of research. Types of Research- Descriptive vs Analytical, Applied vs Fundamental, Quantitative vs Qualitative, Conceptual vs Empirical, Historical, Longitudinal Research. Research Approaches, Research Process

12.00
Unit II: 
Research Design; Hypothesis

Research Design: Meaning, Need and Characteristics of a good research design. Types of Research Design, Identification of a Research problem. Selection of a Research problem. Hypothesis: Purpose, Characteristics, Types and criteria of hypothesis, Process of Hypothesis Testing. Variables: Meaning and Concept, Types of variables.

12.00
Unit III: 
Sampling & Data Collection

Sampling & Data Collection: Sampling - Meaning of Census and Sample. Characteristics of a good Sample, Need for Sample, Methods of Sampling- Random Sampling Methods- Simple Random Sampling, Stratified Sampling, Systematic Sampling and Multi-stage Sampling. Non-Random Sampling- Judgment or Purposive Sampling, Convenience Sampling, Cluster Sampling and Sequential Sampling.
Data Collection: Data gathering instruments: Collection of Data, Primary and Secondary Data, Methods of collecting data, Sources of Secondary Data

12.00
Unit IV: 
Measurement & Scaling

Primary scales of Measurement -Nominal, Ordinal, Interval & Ratio. Scaling techniques-paired comparison, rank order, constant sum, semantic differential, itemized ratings, Likert Scale; Questionnaire-form & design

12.00
Unit V: 
Measures of Central Value, Measures of Dispersion

Measures of Central Value: Characteristics of an ideal measure- mean median, mode, Quartile and percentile. Merits, Limitations and Suitability of averages. Relationship between averages. Measures of Dispersion : Meaning and Significance. Absolute and Relative measures of dispersion - Range, Quartile Deviation, Mean Deviation, Standard Deviation, Coefficient of Variation

Essential Readings: 
  • Zikmund, Babin & Carr: Business Research Methods, South-Western.
  • Cooper & Schindler: Business Research Methods McGraw-Hill Education
  • Bhatnagar, G.L., Research Methods and Measurements in Behavioural and Social Sciences, Agri. Cole Publishing Academy, New Delhi

 

Academic Year: 
2022-2023 [2]

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Source URL: https://www.management.iisuniv.ac.in/courses/subjects/business-research-5

Links:
[1] https://www.management.iisuniv.ac.in/courses/subjects/business-research-5
[2] https://www.management.iisuniv.ac.in/academic-year/2022-2023