This course will enable the students to - 1. Understanding the nature and scope of business. 2. Learn the factors that constitute the total business environment.
Course Outcomes (COs):
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Course |
Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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GBBA 301A |
Fundamentals of Business Environment |
CO112: Students will be able to understand the constituents of Environment and their impact on business. CO113: Students will be able to apply various aspects of Socio cultural environment on business. CO114: Students will be able to integrate the various concepts of the economy particularly the developing country like India. CO115: Students will be able to analyze the political and legal implications on the business environment. CO116: The course would enable students to remember various components of Indian Financial system and investment opportunities. CO117: Students will demonstrate sensitivity towards environmental issues and have ability to address them in the course of business. |
Approach in teaching: Interactive Hours using whiteboards, Lab Practice Sessions & Discussion, Short practical Assignment consisting of logical and numerical problems based on Ms- Word, Ms-Excel and Ms-Access software packages. Learning activities for the students: Self learning practical assignments and Presentation, Solving practical problems using latest analysis tools of Ms- Excel , Case -based practical Learning through Ms –office package , Group Learning – Teamwork |
Class test, Semester end examinations, Presentation, Individual and group projects, Task-based practical exercises to assess students’ software understanding & technical skills
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Business Environment: Concept, Nature and Significance, Environment Scanning: Meaning, Nature and scope, Process of Environment Scanning, Interaction between Internal and External Environment
Socio-Cultural Environment: Components of Culture- Language, Religion, Values, Attitude, Customs, Education, Family, Material Culture, Aesthetics. Hofstede’s four dimensions
Economic Environment: Bases of Economy, Economic System: Market Allocation, Command Allocation, Mixed Allocation
Economic Policies in India- Monetary Policy and Fiscal Policy
Political Environment: Concept, Types of Political Systems, Influence of Political Environment on business
Legal Environment: Laws relating to Business in India, Intellectual Property Rights
Financial Environment: Concept, An overview of the Financial System, Components of Financial System, Financial Institutions in India, Types of Foreign Investment: Foreign Direct Investment and Foreign Portfolio Investment
1. Aswathappa, K., “Essentials of Business Environment”, Himalaya Publishing
House, New Delhi.
2. Bedi, Suresh, “Business Environment”, Excel Book, New Delhi
3. Cherunilam, Francis, “Business Environment- Text & Cases”, Himalaya
Publishing House, New Delhi.
4. Paul, Justin, Business Environment Text and Cases, Tata McGraw Hill, New
Delhi
5. Mishra S K & Puri V K., Economic Environment of Business, Himalaya
Publishing House, New Delhi.
6. Dutt, Ruddra and Sundaram, K.P.M., “Indian Economy”, S. Chand & Co. Ltd.,
New Delhi
Links:
[1] https://www.management.iisuniv.ac.in/courses/subjects/fundamentals-business-environment-4
[2] https://www.management.iisuniv.ac.in/academic-year/2021-2022-0