This course will enable the students to -1. Organizing dialogue session with peer group on marketing themes.
Course Outcomes (COs):
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Course |
Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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CBBA 304 |
Principles of Marketing- Practical |
CO 100: Evaluating the project tasks in terms of content, chart presentation and description also assessing the tasks through file preparations, quizzes, and group projects. CO101: Organizing brain storming sessions with peer group on existing issues through individual presentations and group discussions CO 102: Organizing dialogue session with peer group on common theme and write reflective notes on it.
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Approach in teaching: Interactive Hours, Discussion, Tutorials, Reading assignments, Demonstration
Learning activities for the students: Self learning assignments, Effective questions, Seminar presentation, Group tasks |
Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects |
Prepare a PPT on 4Ps of Marketing mix of any company of your choice
Analyze the Indian Marketing Environment and submit a file for the same
Case Study on any one Popular/ Luxury Brand
Prepare a Chart on PLC representing 5 examples of products in each stage.
Evolve a market driven distribution system for any product for the Indian market.
1. Kotler, P. & Keller, K. L.: Marketing Management, Pearson.
2. Kotler, P., Armstrong, G., Agnihotri, P. Y., &Ul Haq, E.: Principles of Marketing: A
South Asian Perspective, Pearson.
3. Ramaswamy, V.S. &Namakumari, S.: Marketing Management: Global
Perspective-Indian Context, Macmillan Publishers India Limited.
4. Zikmund, W.G. & D’ Amico, M.: Marketing, Ohio: South-Western College
Publishing Saxena Rajan, Marketing Management, McGraw Hill Education
Links:
[1] https://www.management.iisuniv.ac.in/courses/subjects/principles-marketing-practical-4
[2] https://www.management.iisuniv.ac.in/academic-year/2021-2022-0