Published on Management Studies(A) (https://www.management.iisuniv.ac.in)

Home > Principles of Marketing Practical

Principles of Marketing Practical [1]

Paper Code: 
CBBA 304
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
6.00
Unit I: 
Unit I

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

6.00
Unit II: 
Unit II

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

6.00
Unit III: 
Unit III

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

6.00
Unit IV: 
Unit IV

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

6.00
Unit V: 
Unit V

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

Essential Readings: 

Kotler, P. & Keller, K. L.: Marketing Management, Pearson.
2. Kotler, P., Armstrong, G., Agnihotri, P. Y., &UlHaq, E.: Principles of Marketing:
A South Asian Perspective, Pearson.
3. Ramaswamy, V.S. &Namakumari, S.: Marketing Management: Global
Perspective-Indian Context, Macmillan Publishers India Limited.
4. Zikmund, W.G. & D’ Amico, M.: Marketing, Ohio: South-Western College
Publishing.

Academic Year: 
2016-2017 [2]

Follow Management Studies(A) on:

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India Phone:- +91-141-2400160-61, 2397906-07, Fax: 2395494, 2781158

Source URL: https://www.management.iisuniv.ac.in/courses/subjects/principles-marketing-practical-3

Links:
[1] https://www.management.iisuniv.ac.in/courses/subjects/principles-marketing-practical-3
[2] https://www.management.iisuniv.ac.in/academic-year/2016-2017