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Marketing Management Practical [1]

Paper Code: 
GBBA 402B
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

• Evaluating the project tasks in terms of content, creativity, and designing.

• Assessing the tasks through file preparations, quizzes, and group projects.

• Organizing dialogue session with peer group on common themes through individual presentations and group discussions.

Course Outcomes (COs):

 

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

  
 

CO 307: Evaluating the project tasks in terms of content, creativity, and designing.

CO 308: Assessing the tasks through file preparations, quizzes, and group projects.

CO 309: Organizing dialogue session with peer group on common themes through individual presentations and group discussions.

CO 310: Organizing dialogue session with peer group on common theme and write reflective notes on it.

CO 311: Demonstrate strategies of reading and reflecting on the ideas expressed in texts.

Approach in teaching:

Interactive Hours, Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students:

Self learning assignments, Effective questions, Seminar presentation, Group tasks

 

Class test, Semester end examinations,  Case Studies Quiz, Assignments, Presentation, Individual and group projects

  

 

6.00
Unit I: 
Unit I

Identify 7 Ps of any service organization and make a PPT for the same

6.00
Unit II: 
Unit II

Make a chart on BCG Matrix on any company of your choice

6.00
Unit III: 
Unit III

Choose any sector of your choice and identify Leaders, Challengers, Followers and Nichers for the same and submit a file.

6.00
Unit IV: 
Unit IV

Case study on Green Marketing/ Social Marketing/ Ethical Issues in Marketing

6.00
Unit V: 
Unit V

Identify one company and make a ppt on its digital and social media marketing campaign

Essential Readings: 

1. Philip Kotler, Kevin Keller, Abraham Koshy, MithileshwarJha : Marketing Management (Twelfth Edition), A South Asian Perspective; Pearson Education
2. Rajan Saxena, Marketing Management, Fourth Edition, Tata McGraw Hill
3. Govindarajan, Marketing Management: Concepts, Cases, Challenges and Trends, 2nd edition, PHI Learning Private Ltd.
4. John Mullins, Orville C. Walker, Harper W. Boyd, Marketing Management-A Strategic Decision-Making Approach, Tata McGraw Hill
5. Chandra Bose, Modern Marketing: Principles and Practice, PHI Learning Private Ltd.,
6. Dave Chaffey, Fiona Ellis-Chadwick, Digital Marketing: Strategy, Implementation and Practice, 5/E, Pearson
7. Bateson, Hoffmam, Services Marketing, Cengage Learning
8. Ahuja Vandana, Digital Marketing, Oxford Higher Education

Academic Year: 
2020-2021 [2]

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Source URL: https://www.management.iisuniv.ac.in/courses/subjects/marketing-management-practical-2

Links:
[1] https://www.management.iisuniv.ac.in/courses/subjects/marketing-management-practical-2
[2] https://www.management.iisuniv.ac.in/academic-year/2020-2021