Dr. Preeti Sharma

Designation: 
Assistant Professor (Selection grade)
Address: 
Department of Management Studies, IIS (deemed to be University)Jaipur
Email: 
preeti.sharma@iisuniv.ac.in
Educational Qualifications: 

Ph. D - JULY 2016 FROM The IIS UnIVERSITY

M.B.A. - 2009 FROM ICFAI University

B. Com. - 2002 from Rajasthan University.

Career Profile: 
Designation Duration Organization
Sr. Assistant Professor August 2018- Till date (IIS deemed to be University)Jaipur
Assistant Professor July 2009- July 2018
Lecturer September2009-July2009 S.I.E.M.T.E.C.,Jaipur.

 

Areas of Interest / Specialization: 

Law of Contract
Cost Accounting
Financial Management
Economics

Subjects Taught: 

1. Business Finance
2. Cost and Management Accounting
3. Business Laws.
4. Management Accounting and Business Accounting
5. Event Law
6. Business Economics
7. Security Analysis
8. Corporate Accounting

Publications Profile: 

· Digital Divas: Exploring the Effects of Influencer Marketing on Millennial Shopping Preferences, (2024), Tuijin Jishu/Journal of Propulsion Technology, Scopus Indexed.

 

· Examining the Liquidity and Financial Performance Nexus: A Panel Analysis of Selected Textile Firms Listed on BSE, (2023) The IUP Journal of Applied Finance

· Influence of Social Media Marketing on Brand Consciousness, Brand Trust and Purchase Intention with Reference to Fast Fashion Industry, (2023), The IUP Journal of Marketing Management (UGC Care Group I)

· Factors Influencing human capital development and employee satisfaction: An empirical study in selected IT Companies, (2022),Journal   of Asiatic Society of Mumbai (UGC Care Group I)

 

· Determining the Factors and Assessing the Relationship and Impact Of Social Media Marketing on Consumer Buying Behaviour,(2022) Journal   of Asiatic Society of Mumbai (UGC Care Group I)

 

· Impact of Corporate Governance on Profitability and Liquidity: An Emerging Economy Based Investigation, (2022)Shodhasamhita,  (UGC Care Group I)

· The Relationship between Capital Structure and Profitability: Evidence from Indian Steel Companies, (2021),IISU Journal of Commerce and Management

· Influencer Marketing: A creative Marketing Strategy,(2021), IISU Journal of Commerce and Management

· Relationship Among Governance, Liquidity and Profitability, (2021),NIU International Journal  of Human Rights(UGC Care List)

 

· Impact of Social Media Marketing on Buying Behaviour of Consumers: With Special Reference to Indian Smart Phone Industry, (2019),Think India Journal(UGC Care List)

· Demographic factors in assessing service quality((With special reference to Public Sector Banks in India), (2015),Gian Prabodh The Awakening of Knowledge

· Customer Expectations and Perceptions of Service Quality in Banking Sector(With special reference to Public Sector Banks in Rajasthan region., (2014),OORJA A bi- annual Refferred Internatianal Journal of Management and IT

· Impact of Service Quality on Customer Satisfaction(A case study of ICICI Bank), (2014),Shodh Shree(International Referred Journal of Multidisciplinary Research)

 

· Benefits of Green Accounting, (2014), Economic Administration Review Bi-Annual Resource Management Journal

· Supply Chain Management, (2014),Economic Administration Review Bi-Annual Resource Management Journal

 

Conference Organization: 

Papers Presented in Conferences etc.

S.No.

Name of conference/ Seminar/workshop

From

To

Organizing Institution

Title of Paper presented

Remarks
1
International Conference on Entrepreneurship and Management: Challenges, Issues and Opportunities in the Global Economy( ICEM-2019)

9th Nov. 2019
 
Vivekananda Global University,Jaipur

Impact of Social Media Marketing on Buying Behaviour of Consumers: With Special Reference to Indian Smart Phone Industry
 
2
The 13th Anniversery India-Japan International conference on Sustainable Development
26th November, 2018
    28th November, 2018
Biyani Group  of Colleges
A conceptual study on sustainable development"
 

3

National Seminar on Recreating Approaches to Pedalogy for Quality Enhancement in Higher Education

29 Jan

30 Jan 2018

Kanoria PG MahilaMahavidyalaya, Jaipur

Higher Education in India: Emerging Issues and Challenges

 

4

India Japan International Conference( BICAN 2017)

11 OcT

14 Oct, 2017

Biyani group of colleges

A study on Stress Management and Coping Strategies: With Reference to HDFC Bank

 

5

70th AICC

12 Oct

14 Oct, 2017

The IIS University

Impact of Cashless Economy in India

 

6

Indian Business World:Challenges and Opportunities

2

Sept.

2016

3

Sept,2016

The IIS University

Role of Micro Finance in Women Empowernment

 

7

Corporate Governance: New Paradigms

4

March

2016

5

March

2016

The IIS University

Impact of Corporate Governance in India

 

8

ICM(2015)

3

April

2015

4

April

2015

The IIS University

An Empirical Investigation on Customers Perception towards Banking Services. With Special Reference to ICICI Bank.

 

9

International Conference on Social Responsibility in Economic Perspective- A Global Issue

11

January

2014

13

January

2014

UGC,ICSSR

Corporate Social Responsibility Practices in India

 

10

8th Biyani International Conference(BICON-13)

22

2013

26

2013

Biyani Group of Colleges,Jaipur

The Contemporary Issues in Human Resource Management

 

11

National Conference on Human Resource Management(Challenges, Opportunities and their relevance in Indian Society 

22nd

January

2013

23

January

2013

Faculty of Commerce, S.S. Jain Subodh P.G. College

Strategies for Retaining the Employee

 

12

National Conference on “Rethinking Feminism: Human Rights Approach to Women Empowerment

3

March

2012

4

March

2012

Dept. of Political Science, U.O.R..Jaipur, National Human Rights Commission, New Delhi

Strategies of Women Empowerment

 

13

7th Biyani International Conference- 2012(BICON-12) on Emerging Challenges for Sustainable Business

19th

Sept.

2012

19th

Sept.

2012

Biyani Group of Colleges

Sustainable Development Challenges

 

14

National Seminar on Female Foeticide and Gender Violence: The Human Rights Perspective

11th

August

2012

12th

August

2012

Nehru Studies Centre and Dept. of Political Science, U.O.R., Jaipur

Why Female Foeticide is very common in India ?

 

15

National Seminar on Green Management for Business Competitiveness.

17

Feb

2012

 18

Feb

2012

V.I.T. College & R.A. Podar Institute of Management., UOR,Jaipur.

Green Marketing : Needs and Challenges

 

16

National Conference on ‘Accounting Disclosure and Financial Reporting Standards’

10

Feb

2012

 11

Feb

2012

S.S. Jain Subodh P.G. College,Jaipur

Benefits of Green Accounting

 
17 National Seminar on ‘Recent trends in production and Operations Management.
23th
Dec
2011
24th
Dec
2011
Rajdhani Engineering College,Jaipur.
Supply Chain Management
 
18
34th –Inernational Conference on Accounting Education and Research
17th

Dec.
2011
18th

Dec.
2011
 All Indian Accounting Association
Impact of Direct Tax Code on Common Man 
 
19
Seminar on ‘The Role of State in Social Sector of the economy
26
Nov.
2011
26
Nov.
2011
Commerce College,Jaipur
Role of NGOs in social sector)
 
20
II-H.R. Conclave on Generation- Y Employees:The future of entrepreneurship.
23rd 

Sept.
2011
24th

Sept.
2011
I.I.S. University, Jaipur
Motivating and Engaging Generation-Y Employees-The War for Talent.
 
             

 

 

        List of FDP Attended

 

API Score per FDP: Two weeks or more-20, One week-10

           

S.No.

Name of the FDP

Name of the Organising Institution

Status

International/ National/ State

Date(s)

API Score
1
7 days FDP on " TechRainbow… Cascading Digital World

Presige Institute of Management and Research, Indore
National
Aug-24-3- Aug
 
2
Covid-19 and Gender- Based Crimes

Govt. P.G. College, Datia(M.P.)

National

August14,2020
 
3
2-Week Faculty Development Programme on"MANAGING ONLINE CLASSES AND CO-CREATING MOOCS 3.0"

Teaching Learning Centre, Ramanujan College University of Delhi
National
July 25 - Aug10
 
4
How to Write  Effective Case Study ?

ATMIYA University
International
2 May.2020
 
5
5 Days FDP on “Python 3.4.3 training “

IIS (Deemed to be University) & Spoken Tutorial Project, IIT Bombay,
National
25th - 29 April 2020
 
6
12 weeks Swayam Online Course in Financial Accounting

CEC
National
8th August,19-31 st Oct,19
 
1
Principles and Practices of Effective Student Assessement
The IIS University State
14-15 Dec,2018
 
2
Case Studies Advantage
IBS State 15 July,2018  
3
Team Efficacy and Positive Culture
The IIS University State
10-12 July, 2013
 

4

Choice Based Credit System

I.I.S. University, Jaipur

State

6-7 July,2015

 

5

Art of Living

I.I.S. University, Jaipur

State

12 July2014

 

 6

Team Efficacy and Positive Work Culture

I.I.S. University, Jaipur

 State

 10 july 2013

 

12 july 2013

 

7

Coaching, Mentoring and Effectiveness at the Workplace

I.I.S. University, Jaipur

State

10th July 2012

 

 

8

Emotional Intelligence

I.I.S. University, Jaipur.

State

 16TH Aug 2011

 

 

 

Association With Professional Bodies: 

1. All India Commerce Association( Life Member)
2. Panel Member of Sophia College
3. Panel Member of Rajasthan University
4. Panel Member of Lachoo College, Jodhpur

Consultancy Areas: 
Business Law Cost and management accounting