Dr Neha Sarin

Designation: 
Senior Assistant Professor
Address: 
84/146, dhaval giri marg, Mansarovar, jaipur
Email: 
neha.sarin@iisuniv.ac.in
Educational Qualifications: 

PhD - (MDS University Ajmer, Rajasthan) - July 2015 
CFA (Chartered Financial Analyst ) ICFAI, Hyderabad- August 2007
M.Com (MDS University Ajmer, Rajasthan)-  June 2007

B.com (MDS University Ajmer, Rajasthan)-  June 2005

Career Profile: 

The IIS University-     January 2016 – Till Date

Poornima University, Jaipur - February 2014 – May 2014

Saint Wilfred’s PG College, Jaipur- July 2013 – January 2014      

MDS University, Ajmer - March  2012 – June 2012

NIS Academy,Ajmer- September 2011- January 2012

Everonn - Indi grow Institute of Professional Studies (IIPS), Ajmer  -

May 2010 – August 2011

ICFAI National College, Ajmer-      September ‘07- April ‘10  

 

 

 

 

Areas of Interest / Specialization: 

Finance, Economics and Accounting

Subjects Taught: 

Financial Management, Economics, Cost and Management Accounting, Strategic management, Portfolio Management, Business Law, Security Analysis, Corporate Accounting, Event Management, Micro economics, macro economics, fundamentals of management, Enterpreneurship & management, accounting for managers, cost and management accounting. 

Publications Profile: 

 

· Digital Divas: Exploring the Effects of Influencer Marketing on Millennial Shopping Preferences, (2024), Tuijin Jishu/Journal of Propulsion Technology, Scopus Indexed.

 

· Examining the Liquidity and Financial Performance Nexus: A Panel Analysis of Selected Textile Firms Listed on BSE, (2023) The IUP Journal of Applied Finance

· Influence of Social Media Marketing on Brand Consciousness, Brand Trust and Purchase Intention with Reference to Fast Fashion Industry, (2023), The IUP Journal of Marketing Management (UGC Care Group I)

· Factors Influencing human capital development and employee satisfaction: An empirical study in selected IT Companies, (2022),Journal   of Asiatic Society of Mumbai (UGC Care Group I)

 

· Determining the Factors and Assessing the Relationship and Impact Of Social Media Marketing on Consumer Buying Behaviour,(2022) Journal   of Asiatic Society of Mumbai (UGC Care Group I)

 

· Impact of Corporate Governance on Profitability and Liquidity: An Emerging Economy Based Investigation, (2022)Shodhasamhita,  (UGC Care Group I)

· The Relationship between Capital Structure and Profitability: Evidence from Indian Steel Companies, (2021),IISU Journal of Commerce and Management

· Influencer Marketing: A creative Marketing Strategy,(2021), IISU Journal of Commerce and Management

· Relationship Among Governance, Liquidity and Profitability, (2021),NIU International Journal  of Human Rights(UGC Care List)

 

· Impact of Social Media Marketing on Buying Behaviour of Consumers: With Special Reference to Indian Smart Phone Industry, (2019),Think India Journal(UGC Care List)

· Demographic factors in assessing service quality((With special reference to Public Sector Banks in India), (2015),Gian Prabodh The Awakening of Knowledge

· Customer Expectations and Perceptions of Service Quality in Banking Sector(With special reference to Public Sector Banks in Rajasthan region., (2014),OORJA A bi- annual Refferred Internatianal Journal of Management and IT

· Impact of Service Quality on Customer Satisfaction(A case study of ICICI Bank), (2014),Shodh Shree(International Referred Journal of Multidisciplinary Research)

 

· Benefits of Green Accounting, (2014), Economic Administration Review Bi-Annual Resource Management Journal

· Supply Chain Management, (2014),Economic Administration Review Bi-Annual Resource Management Journal

 

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Conference Organization: 

S.No.

Name of conference/ Seminar/workshop

From

To

Organizing Institution

Title of Paper presented

Remarks
  1.  

National Seminar on Approaches to Pedagogy for Quality Enhancement in Higer Education

29th Jan 2018

30th Jan 2018

Kanoria PG Mahila Mahavidhyalaya, Jaipur

Gender Inequility in Education

 

National

 
  1.  

India- Japan International Conference   (BICON-2017)

 

11th Oct 2017

14th Oct 2017

Biyani Grou of Colleges, Jaipur

 

A study on stress management of working women

 

International

 
  1.  

70th All India Commerce Conference of ICA

 

12th Oct 2017

14th Oct 2017

The IIS university

 

   E-Banking in India: Challenges and Opportunities

 

National

 
  1.  

Enterpreneurship, Tourism and Environment

 

2nd Sept 2016

3rd Sept 2016

ESBM, MDS University, Ajmer

 

Role of Micro Finance in Women Empowerment

 

National

 
  1.  

National Conference on Corporate Governance: New Paradigms

 

4th March 2016

5th March 2016

Department of Management studies and Financial Studies, The IIS University, Jaipur

 

Corporate Governance Mechanism and Market Reaction

 

National

 
  1.  

National Seminar on Role of urbanizaocio- Economic Developmenttion in the context of Futuristic S

 

3rd Oct 2013

 

Shri Khanelwal Vaish PG girls College

 

Clhallenges and Opportunities of Urbanization

 

national

 
  1.  

Environmental Accounting, sustainable  development and Environmental protection

 

9th Jan 2012

11th Jan 2012

University Grant Commision

 

Carbon Trading: Is India ready for a new Commodity Market

 

National

 
  1.  

Corporate Governance In india - Emerging Issues

 

2nd Feb 2009

3rd Feb 2009

Hindu Kanya College, Kapurthala

 

Corporate Governance: After the credit crunch hour will Corporate Governance practice change

 

National

 

 

Awards and Distinctions: 
  • Merit Certificate in Math’s Olympiad Contest.
  • Merit Certificate in Accounting & Finance at university examination (2004).
  • Merit Certificate in Business Statistics at university examination (2003).
  • Merit Certificate in English Essay writing competition.
Association With Professional Bodies: 
  • Panel member of Sophia College Ajmer
  • Panel Member of Poornima University, Jaipur
  • Member of BOS (Dept of Management studies)
  • All India Commerce Association (Life Member)