Business Communication

Paper Code: 
ABBA 101
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

This course aims to acquaint the students with the skills of writing, comprehension and communication in the business field.

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

Title

25ABBA 101

 

Business Communication

(Theory)

CO: Examine the effectiveness of communication process and barriers to communication.

CO: Compare various medias of communication used in business.

CO: Analyse the forms of business letters.

CO: Assess different formats of resume writing.

CO: Compare the tone, style, and language used in various forms of report writing.

CO: Contribute effectively in course-specific interaction.

Approach in

teaching:

Interactive sessions, Case Study Discussions, Tutorials, Reading assignments

 

Learning activities

for the students:

Self-learning assignments, Role Playing Activities, Group Discussions

Continuous Assessment Test, Semester End Examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

6.00
Unit I: 
Business Communication

Concept, Definitions, Features, Need and Importance, Process and Elements of Communication, Barriers to Communication, Seven Cs of Communication

6.00
Unit II: 
Types and Medias of communication

Oral and Written, Audio-Visual, Formal and Informal Communication, Horizontal and Vertical Communication, Diagonal, Internal and External Communication;
Modes of Quick Transmission of Messages – Fax, Mobile Phone, E-mail, Teleconferencing, Video conferencing, Internet

6.00
Unit III: 
Business Letters

Essentials of Good Business Letters, Functions of Business Letters, Format of Business Letter (Block, Modified, Semi-block), Layout of Business Letter;
Kinds of Business Letters – Letter of Enquiry, Quotation, Orders, Advice, Trade Reference, Sales, Letter to Banks and Insurance Companies, Letter of Introduction, Complaints and Claims, Dunning Letter

6.00
Unit IV: 
Resume Writing

Essential Elements of Resume, Guidelines for preparing a Good Resume, Formats of Resume – Chronological, Functional, Combination, Application letter – Draft the Application letter for applying to Job, Sample Resume

6.00
Unit V: 
Report Writing

Meaning, Purpose and Importance of a Report, Types of Reports, Characteristics of a Good Report, Steps to Prepare a Report, Sequence of Report Writing, Sample Report

Essential Readings: 

1. Business Correspondence and Reporting, The Institute of Chartered Accountants of India (ICAI)
2. Dulek R.E. & J.S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London.
3. Sinha K.K., Fundamentals of Business Communication, Taxmann
4. M. J. Mathew, Business Communication, RBSA Publishers, Jaipur

References: 

1. Konar Nira, Communication Skills for Professionals, PHI
2. Jones, Gareth R. and George, Jennifer M., Contemporary Management, McGraw-Hill College, New Delhi, January 2007.
3. Study Material Published by ICSI
4. Chaturvedi P.D. & M. Chaturvedi, Business Communication, Pearson Education, New Delhi.
5. Pal R. &J. S. Korlahalli, Essentials of Business Communication, S.Chand, New Delhi

E-Resources:
1https://www.google.co.in/books/edition/Effective_Business_Communication/...

2https://www.google.co.in/books/edition/Business_Communication_by_Sanjay_...

3
https://www.google.co.in/books/edition/Modern_Commercial_Correspondence/...

4.https://www.google.co.in/books/edition/Model_Business_Letters_E_mails_Ot...

Academic Year: