This course aims to acquaint the students with the skills of writing, comprehension and communication in the business field.
Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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25ABBA 101
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Business Communication (Theory) |
CO: Examine the effectiveness of communication process and barriers to communication. CO: Compare various medias of communication used in business. CO: Analyse the forms of business letters. CO: Assess different formats of resume writing. CO: Compare the tone, style, and language used in various forms of report writing. CO: Contribute effectively in course-specific interaction. |
Approach in teaching: Interactive sessions, Case Study Discussions, Tutorials, Reading assignments
Learning activities for the students: Self-learning assignments, Role Playing Activities, Group Discussions |
Continuous Assessment Test, Semester End Examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects |
Concept, Definitions, Features, Need and Importance, Process and Elements of Communication, Barriers to Communication, Seven Cs of Communication
Oral and Written, Audio-Visual, Formal and Informal Communication, Horizontal and Vertical Communication, Diagonal, Internal and External Communication;
Modes of Quick Transmission of Messages – Fax, Mobile Phone, E-mail, Teleconferencing, Video conferencing, Internet
Essentials of Good Business Letters, Functions of Business Letters, Format of Business Letter (Block, Modified, Semi-block), Layout of Business Letter;
Kinds of Business Letters – Letter of Enquiry, Quotation, Orders, Advice, Trade Reference, Sales, Letter to Banks and Insurance Companies, Letter of Introduction, Complaints and Claims, Dunning Letter
Essential Elements of Resume, Guidelines for preparing a Good Resume, Formats of Resume – Chronological, Functional, Combination, Application letter – Draft the Application letter for applying to Job, Sample Resume
Meaning, Purpose and Importance of a Report, Types of Reports, Characteristics of a Good Report, Steps to Prepare a Report, Sequence of Report Writing, Sample Report
1. Business Correspondence and Reporting, The Institute of Chartered Accountants of India (ICAI)
2. Dulek R.E. & J.S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London.
3. Sinha K.K., Fundamentals of Business Communication, Taxmann
4. M. J. Mathew, Business Communication, RBSA Publishers, Jaipur
1. Konar Nira, Communication Skills for Professionals, PHI
2. Jones, Gareth R. and George, Jennifer M., Contemporary Management, McGraw-Hill College, New Delhi, January 2007.
3. Study Material Published by ICSI
4. Chaturvedi P.D. & M. Chaturvedi, Business Communication, Pearson Education, New Delhi.
5. Pal R. &J. S. Korlahalli, Essentials of Business Communication, S.Chand, New Delhi
E-Resources:
1https://www.google.co.in/books/edition/Effective_Business_Communication/...
2https://www.google.co.in/books/edition/Business_Communication_by_Sanjay_...
3
https://www.google.co.in/books/edition/Modern_Commercial_Correspondence/...
4.https://www.google.co.in/books/edition/Model_Business_Letters_E_mails_Ot...